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A full-coloured monthly catalogue which shows the whole range of offers on the market of the expensive real estate in Moscow, Moscow area, all over Russia and abroad. read more >>> |
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Target audienceDespite the fact, that our catalogue does not have regular reader as it is just a means to find and choose real estate, common features of potential customers have been revealed during a set of surveys.The catalogue is aimed mainly at people with high level of financial welfare and stability in business. Our readers have taste for high quality of life. This was confirmed during research based on analysis of DM-events organized by Pr-group of the catalog (conferences, seminars, "round tables", surveys at the exhibitions), and also on the results of feedback that was given by the commercial service of catalog. Monitoring was conducted in Moscow, where there are approximately 200 thousand people with high level of personal income. Analysis and measurements of audience, carried out in September-October 2004, showed that of more than 2 000 respondents - 13% comprise businessmen, 24% - chief executives, 46% - highly-paid managers and specialists, 17% - representatives of other groups. Average age of those interrogated - 36 years. The picture of buying ability is the following: expensive purchases are planned by 63% of interrogated, 36% accomplish expensive purchases more frequently than 1 time per month, 1% of those interrogated have high prosperity and unrestricted abilities.  STATISTICS 90% of effective contact with target audience depends upon correct choice of Mass Media. One of the principal criteria of this choice is coincidence between target audiences of the advertiser and the Mass Media. Advertisement is the tool of marketing communication. Main aim, which each advertiser pursues during planning of advertising campaign, is to render the information to the target audience with minimal loss. This means that the process of media planning must start with the analysis of all possible variants of placing advertisement in order to find the best suitable choice which will allow best results for minimal expenses. Colleague "Real Estate Gallery" is the only publication of this kind in Moscow which is aimed at audience with high level of prosperity, that show 30-40% of dynamics of development annually. The publication encloses all sectors of the market: new elite hoses, sale of ready-made dwellings, ret of apartments and houses, out-of-town houses and land, commercial real estate, abroad and regional real estate. Approximately 120 companies advertise in the sector for elite real estate. 69% of them are presented in "Real Estate Gallery", 44% on the regular basis in year 2004, 57% - this year. An increase in the total volume of sponsors comprised - 20%. |
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